Name: Kasper Nymark Hildebrand
Education: Bachelor’s Degree Programme in International Sales and Marketing (Danish)
Internship company: Tivoli A/S
Tivoli’s philosophy is that interns are equal with everyone else in the organization, which meant that I was given a lot of responsibility. I took that responsibility at the same time as I used it to develop my skills in strategy, social media, and press management.
The internship gives me confidence to use my knowledge in practice. I have gained a lot from being in Tivoli, which, I think, is one of the most ambitious and versatile companies in Denmark. They take care of their interns while being very aware that you are learning stuff.
This is some of the points that Kasper Nymark Hildebrand writes in his nomination of Tivoli A/S for this year’s Cphbusiness Internship of the Year.
A different and strong professionalism
Torben Plank is Press Manager at Tivoli A/S and was a mentor and internship supervisor for Kasper Nymark Hildebrand during the internship, which lasted for six months.
He says that Kasper Nymark Hildebrand's professional profile was different from that of the department's usual interns - and that it was quickly turned into a strength.
- Kasper came with a strong professionalism and theoretical knowledge in marketing. He is good at selling – where we are traditionally more storytelling in our department. But he quickly adapted, and he was incredibly teachable and open, and he contributed with many good ideas. Not only did he develop a lot, but the department also learned new ways of doing things thanks to him, says Torben Plank.
During the internship, Kasper Nymark Hildebrand was responsible for several Instagram profiles, including Tivoli Food Hall, and he helped produce content for Tivoli's internal TV program Tivoli News well as.
- Both on Instagram, Tivoli News and Tivoli's Facebook page, Kasper's contribution was a solid success. The Instagram profile Tivoli Food Hall, gained 8% more followers during the period when he was responsible, says Torben Plank.
Has developed his skills and feels razor sharp
The internship was selected by Cphbusiness' panel of internship counselors because of the following reasons:
From the first day, Kasper was involved in the daily tasks as an equal employee. Tivoli A/S provided a well-planned internship with suitable challenges both professionally and personally for Kasper.
Kasper's contact person was particularly aware of Kasper's learning and study plan and had an appreciative approach to Kasper's work. Kasper has further developed the competencies he acquired at school, and now feels razor sharp in relation to strategy, Social Media, press management and structuring his workday.
It is therefore largely to Tivoli's merit that Kasper can now end his studies with a belief in himself and a real-life experience of the synthesis between theory and practice.