Marketing Management

Welcome to the Marketing Management programme

We are looking forward to welcoming on Monday 29 August at 8.30 a.m. at

Cphbusiness Lyngby
Nørgaardsvej 30
2800 Kgs. Lyngby

We are looking forward to meeting you and to introduce you to a new approach of learning. Most of you will be used to reading, listening to theory, making written assignments and getting a grade. This is not how we work at the Marketing Management Programme.

We do not see you as pupils, rather we see you as full-time students. This means we expect you to consider yourself responsible for your own learning. You are going to work with finding solutions to practical issues, some from the real world (we work closely together with a number of companies), some case-based. Sometimes you need to find the theory required to solve the issue, other times we guide you on the route. One of our previous student has described this journey as follows;

“The fact that we get a number of bricks and then have to build the house ourselves means that we really learn something. Especially because we always have a case related to the topic or a company that we need to interview.”

You will be working with a number of theories and models but all the time focusing on the practical application. We are also challenging your creativity – you may work with making videos, presentations, exhibitions, posters etc.

Most of your work takes place in study groups. Sometimes we form the groups, sometimes you form them yourselves. We focus a lot on this because the ability to work together with other people is a competence worth mastering – especially as many companies work project oriented today. In addition, some of your tasks will be handled in multi-cultural teams involving the Danish class as well.

We promise you will be challenged – and we promise that we will work hard to ensure that you find it inspirational, instructive and fun to be part of the Marketing Management education.

The intro week

Based on feedback from previous years’ students, a series of social activities and workshops will be held by Cphbusiness Campus Student Council on Fridays during September instead of an intro trip this year.

On the first day, you will be given a programme for the introduction. You will also get access to your schedule for the entire semester, your student mail and to our leaning platform – so do bring your computer. Your book list will be available mid August. Of course you will also be informed about the study programme – and how it is like to be a student at Cphbusiness.

During the first weeks there will be activities every day. See the schedule here. You are expected to bring your computer to all learning activities.

During the introduction days you will get a chance to get to know your fellow students and your team of lectures. The team consists of five lectures, whom you will meet continuously.

Practical information

You can order your books online at Polyteknisk Boghandel

You can also buy your books in:

Polyteknisk Boghandel, Landemærket 11, room 208, 2nd floor, 1119 Copenhagen K.

The bookstore is open from 17 August to 1 October, Monday - Thursday from 9:00 a.m. – 2 p.m.

The teachers