How to apply

The Marketing Mangement programme starts both in summer and winter. Read more on how to apply here:

If you have not been admitted into a degree programme, you can find vacant places and read more here:

Open House 29 and 31 October 2019 Read more about Open House

Marketing is everywhere, and it is constantly changing.

Simon, student at the Marketing Management programme

Facts about the Marketing Management programme

2 years
AP Degree
Enrollment: Summer and winter
Cphbusiness Søerne and Cphbusiness Lyngby
Application deadlines summer: 15 March at 12 noon (Applicants with international qualifications and Quota 2 for Applicants with Danish qualifications) and 5 July at 12 noon (Quota 1 for Applicants with Danish qualifications)
Application deadlines winter: 29 September at 12 noon (non-EU citizens) and 15 November at 12 noon (EU-citizens)

We have a great international study environment, and I now have 'colleagues' from several countries. We spend a lot of time working on projects and cases which are often specific problems that we solve for companies. This makes it fun to study. 

Mette, student at the AP degree in Marketing Management

What can you use the AP Degree for?

The AP Degree programme in Marketing Management qualifies you to handle different job functions within marketing, sales, media, trade and in the shipping industry. Typical job functions for graduates from the AP Degree in Marketing Management are Marketing and Sales Coordinator, Marketing Assistant and Sales Assistant.

Dive into the AP Degree in Marketing Management

The study programme is based on applied science, providing a combination of economic, communicative and cultural subjects with emphasis on international marketing. The purpose of the programme is to qualify the students to implement the academic knowledge in practice in order to strengthen and develop companies’ trade and sales promotion nationally as well as internationally. 

The teaching is based on group work where you will get the chance to interact with fellow students and teachers. At the 3rd semester you can study abroad – most often at one of our partner universities – or you can participate in projects in Denmark or abroad. At the 4th semester you will have an internship in a company either in Denmark or abroad.

Good job opportunities and possibilities for further education

As a student on the Marketing Management programme you have good job opportunities and possibilities for further education nationally and internationally. Furthermore, the programme also provides a good basis for starting up your own company. 

With an AP degree in Marketing Management, you can apply for the following Top-up Bachelor's degrees:

There may also be other opportunities for further study, in Denmark and abroad. If you would like to know more about your opportunities for further study, please contact the Student Counselling.

If you wish to continue your studies abroad, this is also a possibility.

The AP degree in Marketing Management gives you access to bachelor degrees at different universities abroad. To get a Bachelor's degree abroad you will normally have to study for 12-18 months after graduating from a two-year AP degree programme at Cphbusiness.

Be aware of the fact that you have to contact the different universities yourself in order to receive information concerning their admission requirements.

Job opportunities

Due to the practical aspect of your education at Cphbusiness, you will know how to work efficiently in a company from the very first day at your job. During your studies you will complete an internship and work on a final exam project in close cooperation with a company. This will often lead directly to your first job.

With an AP degree in Marketing Management you could be employeed in one of the following areas:

  • Marketing Coordinator
  • Sales-, Export- or Marketing Assistent
  • Social Media Coordinator
  • Sales Consultant
  • Account Manager
  • Information Officer
  • Sales Trainee

The programme is suitable if you would like to work in companies or organisations in which growth and innovation is necessary in order to develop new products/concepts and penetrate new markets.

Do you want to be an entrepreneur? Then this programme will give you tools and competences to start up your own company.

Finances

Tuition fee

In most cases there will be a tuition fee in connection with a top-up for a Bachelor's or a Master's degree programme abroad. The amounts will vary a great deal depending on location, facilities, length of the study programme etc. Universities normally have extensive information on their websites regarding the payment of tuition fee (in connection with enrolment details).

Study grant (SU)

If you are entitled to a study grant (the Danish SU), you must apply to SU-styrelsen (The Danish Agency for Higher Education and Educational Support) if you want to receive a grant while studying abroad.

Udlandsstipendium

If you are entitled to a study grant (the Danish SU) you will be able to apply for the grant “Udlandsstipendium” to cover (part of) the tuition fee for a Master's degree abroad. 
This grant is NOT available for students following a Top-up Bachelor's degree programme.

For detailed information you should visit the SU website.

Grants

Many grants and funds are available if you spend sufficient time and energy on localizing the right ones and apply for them in due time. It is advisable to prepare a well-structured budget, always adhere to deadlines and submit all requested material with the application.

Further information

Contact the International Office of your department for details on partner universities abroad that may offer attractive Top-up Bachelor's or Master's degree programmes abroad.

Useful links

  • Admission requirements

    Study start

    • Summer admission with study start in August/September at Cphbusiness Søerne og Cphbusiness Lyngby.
    • Winter admission with study start January/February at Cphbusiness Søerne.

    Admission requirements

    You can apply with an upper secondary school diploma or a vocational diploma.

    Upper secondary school diploma

    • Denmark and Scandinavian countries: Upper secondary school diploma.
    • The US and countries with similar educational systems: A high school graduation diploma.
    • The UK and countries with similar educational systems: GCE Advanced Level-exam (at least three A-levels) in combination with GCSE-exams or in combination with GCE/AS-level exams or a BTEC National Certificate or Diploma.
    • African countries, Bangladesh, India, Pakistan, the Philippines, and countries with similar education systems: An upper secondary school diploma.
    • Others: The International or the European Baccalaureate (from Schola Europeaea).

    Applicants with an upper secondary school diploma must have the required competences in English (see below) and qualifications in business economics or mathematics that are equivalent to a Danish level B. This means that the applicant must submit official documentation for having completed and passed at least 210 hours of business economics or 250 hours of mathematics at upper secondary school.

    Vocational diploma

    • Certain Danish vocational diplomas and vocational diplomas from abroad that Cphbusiness considers equivalent hereto.

    Applicants with a vocational diploma must have the required competences in English (see below) and are – depending on the vocational diploma concerned – required to have qualifications in business economics or mathematics that are equivalent to a Danish level B. This means that the applicant must submit official documentation for having completed and passed at least 210 hours of business economics or 250 hours of mathematics.

    English requirements

    All applicants must submit documentation to prove their competences in English.

    One of the following English tests is required:

    • TOEFL internet-based test; minimum score required 83.
    • IELTS academic test; minimum score required 6,5.
    • Cambridge English Advanced; minimum score required grade C.
    • Cambridge English Proficiency; minimum score required grade C1.
    • Cambridge First Certificate; minimum score required grade A
    • Danish level A or B in English with a weighted average grade of minimum 02 (no rounding up); in 2020 the weighted average grade for English level B must be at least 3,0 (no rounding up).

    Test results should be recent.

    Exemption from English requirements

    Applicants with a qualifying exam or a bachelor’s degree from the UK, Ireland, the US, Canada, Australia, New Zealand or South Africa are exempt from submitting documentation to prove their competences in English.

    Applicants with a Scandinavian upper secondary school diploma, an International Baccalaureate or a European Baccalaureate (from Schola Europeaea) are exempt from submitting English test results if their upper secondary school diploma includes qualifications that are considered equivalent to a Danish level B in English.

    Application

    Information about how to submit an application and application deadlines are available here.

    Assessment

    When assessing applications, the following factors are considered:

    • Average grade from the qualifying exam
    • Motivated application letter
    • Relevant work experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other activities, e.g. folk high school, extended stays abroad, voluntary work (min. three months)

    If there are more applicants than places available, the best qualified applicants will be selected for admission.

  • Content and structure

    The AP degree in Marketing Management is a two year study programme consisting of four semesters.

    The first three semesters are based on variated and practice oriented teaching, such as project work, case work and presentations which will be based in Danish and foreign companies. With a practice oriented view, you will get an insight in how the programme is relevant in the job market. The last semester will also include the final exam project.

    The 4th semester is an internship semester, where you have the chance to use the qualifications that you have gained though the programme. At this semester you will have to write a final exam project which typically is based on a specific assignment for a company. You can write the final exam project alone or together with one or two fellow students.

    During the programme you have the opportunity to go abroad in the 3rd and/or 4th semester.

    On each semester you will have one or several subjects which will connect the courses together.

    Read more about the semesters and the overall themes

    At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation. However, you should expect to place your part-time job in the evenings and weekends.

  • Learning environment and study activities

    At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

    Thus, Cphbusiness’ study activities aim to develop your academic and personal skills, in order to let you navigate in an organisation and create value at a work place or start and run your own company.

    Study activities

    We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

    Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

    The Marketing Management programme consists of four semesters divided into flows, where you will work hands on with projects, cases and presentations. You also come across classical disciplines such as sales, economics, organization and marketing theory. During your fourth semester you will join a company for a three-month internship either in Denmark or abroad.

    Education with a world of opportunities

    At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

    In every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you when you graduate.

    - The teachers of the Marketing Management programme are great motivators and manage to make my education interesting, fun and exciting. I would definitely recommend the Marketing Management programme to anyone with an interest in marketing!

    Valentin Kamenov, international student at the AP programme in Marketing Management.

    - We have a great international study environment, and I now have 'colleagues' from several countries. We spend a lot of time working on projects and cases which are often specific problems that we solve for companies. This makes it fun to study.

    Mette Holm Bertelsen, student at the AP programme in Marketing Management in Lyngby.

    Could this be interesting for you? Apply for the AP programme in Marketing Management at Cphbusiness. The education is full-time and can be completed in either Danish or English.

    Learn how to apply as a full degree student here.

    What we expect of you as a student

    Active participation in the study activities at Cphbusiness will, to a great extent, help you feel better equipped for your future job. Therefore, we expect that you:

    • participate in study activities with lecturers, in study groups and on an individual level;
    • participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
    • want to learn in groups along with your fellow students with a diverse background;
    • work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
    • want to be challenged in your international and linguistic skills.
  • Internship

    The purpose of the internship is to give the student the opportunity of testing in practice his/her learning skills from the first semesters by working in a company in a relevant profession on a job-like basis.

    The companies are expected to contribute with best practice experience. During the internship, the student has a supervisor from the programme as well as a contact person in the company.

    The student and the guidance teacher together set goals for the student’s learning during the internship period, which will subsequently be normative for organizing the student’s job function.

    The internship period is concluded with an exam in which the guidance teacher evaluates the student’s learning from the internship against the initial goals.

    You may compare the internship to a full time job with the same demands to working hours, effort, commitment, and flexibility, which the student is likely to meet in his/her first job.

  • Facts

    Programme

    AP degree in Marketing Management

    Campuses

    Cphbusiness Søerne
    Nansensgade 19
    1366 København K

    Cphbusiness Lyngby
    Nørgaardsvej 30
    2800 Kgs. Lyngby

    Duration

    Two years.

    This is a full time study programme.

    ECTS points

    120

    Examples on topics

    • International marketing
    • Economics
    • Organisation and supply chain management
    • Market communication
    • Business law

    Structure

    • 1st-3rd semester: Classroom teaching, projects, individual guidance, guest lecturers
    • 4th semester: Internship and final exam project
  • Exams

    Mandatory learning activities

    There are mandatory projects and hand-in assignments at the study programme. The mandatory learning activities are not considered as exams but as a part of the learning process that documents that you are active at the study programme.

    The form of the mandatory learning activities can vary between written assignments, multiple choice tests, presentations etc.

    Exams

    You have to complete at least one exam after each semester and sometimes more than one. All exams are described in more detail in the exam catalogue of the study programme. You can read the examination regulations here.

  • Student counselling

    Cphbusiness Søerne

    Nansensgade 19, 1366 København K
    Opening hours: Monday - Thursday 10.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 10.00

    E-mail: counsellingsoerne@cphbusiness.dk

    Guidance counsellors

    Marie Louise Armgaard  Marie Louise Armgaard, Telephone: (+45) 36 15 45 14

      Dorrit Høybye Jensen, telephone: (+45) 36 15 45 13

      Janus Kloppenborg, telephone: (+45) 36 15 48 44

    Cphbusiness Lyngby

    Nørgaardsvej 30, Denmark - 2800 Kgs. Lyngby
    Opening hours: Monday - Thursday 9.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 12.00

    E-mail: counsellinglyngby@cphbusiness.dk

    Guidance councellors

    Elena Jam Pedersen  Elena Jam Pedersen, Telephone: (+45) 36 15 45 14

  • Curriculum

    Curriculum

    * Please note that the description of the examination in the final examination project listed in the curriculum is a guideline. Examination formats are described in the catalogue of examinations and other tests for the study programme.

    Examination regulations

  • Previous curriculums
  • Tuition fees

    You can find information about who has to pay a tuition fee and how much here: Tuition Fees.