The study programme is based on applied science, providing a combination of economic, communicative and cultural subjects with emphasis on international marketing. The purpose of the programme is to qualify the students to work independently with analysis, planning and implementation of domestic and international marketing activities in trade, production and service industries. The programme also provides a good basis for starting up your own company.

The Marketing Management programme is closely related to practice and the lessons are characterized by both lectures and exercises. You will be part of an international environment and you will meet students from Europe and other parts of the world.

The AP degree in Marketing Management is a two year study programme consisting of four semesters. The first three semesters will consist of theory and practice whereas the last semester will be based on an internship in a company abroad or in Denmark. The internship will give you the opportunity to use the qualifications that you have obtained in class and put them into practice. The last semester will also include the final exam project.

The Marketing Management programme is also offered as a Danish study programme (Markedsføringsøkonom)

Cphbusiness offers the AP degree in Marketing Management at our city campus, Cphbusiness Søerne, and in our campus in Lyngby, Cphbusiness Lyngby.

  • Admission requirements

    General admission requirements for the AP programmes

    Denmark and Scandinavia:

    • An upper secondary school diploma.
    • A vocational diploma.

    The United States and countries with similar educational systems:

    • A high school diploma supplemented with at least three advanced placement tests or at least one year of university or college studies in relevant subjects.

    The UK and countries with similar educational systems:

    • GCE Advanced Level-exams (at least three A-levels in relevant subjects) in combination with GCSE-exams or in combination with GCE/AS-level exams

    African countries, Bangladesh, India, Pakistan, the Philippines and countries with similar educational system:

    • An upper secondary school diploma supplemented with at least two years of university studies in relevant subjects.

    For all countries:

    • The International and the European Baccalaureate.

    Specific requirements and assesment

    Applicants must enclose the following documentation with their application to be considered for the AP Degree in Marketing Management:

    • Average grade from qualifying exam
    • Grade(s) in English on level B or similar
    • Grade(s) in mathematics or business economics on level B or similar
    • Motivated application letter
    • Relevant work experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other experience, e.g. folk high school, extended stays abroad, voluntary work (min. 3 months)

    English requirements - AP degree programmes

    • TOEFL paper-based score (Minimum score accepted: 550+)
    • TOEFL computer-based test score (Minimum score accepted: 213+)
    • TOEFL internet-based score (Minimum score accepted: 80)
    • IELTS academic score (Minimum score accepted: 6.0+)
    • Cambridge Advanced (Minimum score accepted: Grade C)
    • Cambridge Proficiency (Minimum score accepted: Grade C)
    • Danish students (Minimum score accepted: Level B)
    • Common European Framework for Languages (Minimum score accepted: Level B2)

    How to apply

    If you want to apply for the AP Degree in Marketing Management, you can find the Danish application form here:

    Deadline for application.

    Quota 2-intake

    Marketing Management: 35 %

    The assessment of quota 2-applications is based on the following criteria:

    • Motivated application letter
    • Average grade from qualifying exam
    • Grade(s) in English on level B or similar
    • Grade in mathematics or business economics on level B or similar
    • Relevant work experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other experience, e.g. folk high school, extended stays abroad, voluntary work (min. 3 months)

    Please note: the quota 2-intake only applies for Danish applicants.

  • Content and structure

    The programme provides four semesters, each with an overall theme. Each semester offers a project based on the overall theme and linking all subject areas. As a natural progression, most exams are inter-disciplinary.

    The 4th semester is a specialisation module, which consists of an internship in a company or an organisation in Denmark or abroad. It is important that you take an active part in finding the internship that matches the professional profile you want to acquire.

    The final exam project concludes the programme. It is typically based on a specific assignment for a company. The project is arranged in co-operation with the company. This gives you the opportunity to apply principles in practice. The project may include a marketing or communication plan, reflecting your specialisation. This project may be written individually or together with one or two fellow students.

    You have the opportunity to go abroad at the 3rd and/or 4th semester.

    Read more about the semesters and the overall themes

  • Further education and job opportunities

    Top-up Bachelor and Master programmes abroad

    Many universities and colleges abroad offer Top-up programmes for a Bachelor's degree as well as Master's degrees for international students.

    To get a Bachelor's degree abroad you will normally have to study for 12-18 months after graduating from a two-year AP degree programme at Cphbusiness. Universities abroad will have individual admission requirements involving grades, electives, etc.

    In order to get a Master's degree abroad you will normally have to study for 1-2 years after your bachelor or professional bachelor's degree. Universities have individual admission requirements involving subjects, grades, electives, etc.


    Tuition fee

    In most cases there will be a tuition fee in connection with a top-up for a Bachelor's or a Master's degree programme abroad. The amounts will vary a great deal depending on location, facilities, length of the study programme etc. Universities normally have extensive information on their websites regarding the payment of tuition fee (in connection with enrolment details).

    Study grant (SU)

    If you are entitled to a study grant (the Danish SU), you must apply to SU-styrelsen (The Danish Agency for Higher Education and Educational Support) if you want to receive a grant while studying abroad.


    If you are entitled to a study grant (the Danish SU) you will be able to apply for the grant “Udlandsstipendium” to cover (part of) the tuition fee for a Master's degree abroad.
    This grant is NOT available for students following a Top-up Bachelor's degree programme.

    For detailed information you should visit the SU website.


    Many grants and funds are available if you spend sufficient time and energy on localizing the right ones and apply for them in due time. It is advisable to prepare a well-structured budget, always adhere to deadlines and submit all requested material with the application.

    Job opportunities

    Due to the practical aspect of your education at Cphbusiness, you will know how to work efficiently in a company from the very first day at your job. During your studies you will complete an internship and work on a final exam project in close cooperation with a company. This will often lead directly to your first job.

    After graduation there are very good prospects for getting a job. The employment rate among Marketing Management graduates from Cphbusiness is high, and we can see many well-paid and promising careeers among our former students.

    Your first position as a Marketing Management graduate will as rule, be either:

    • Account Manager
    • Marketing Assistant
    • Marketing Coordinator
    • Sales Assistant
    • Purchasing Assistant

    Further information

    Contact the International Office of your department for details on partner universities abroad that may offer attractive Top-up Bachelor's or Master's degree programmes abroad.

    Useful links

  • Learning environment and study activities

    At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

    Thus, Cphbusiness’ study activities aim to develop your academic and personal skill set in order to let you navigate in an organisation and create value at a work place or start and run your own company.

    Study activities

    We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

    Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

    At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation.

    Education with a world of opportunities

    At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

    At every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you until you have graduated.

    What we expect of you as a student

    Active participation in the study activities at Cphbusiness is to a great extent helping you feeling equipped for your future job. Therefore, we expect that you:

    • participate in study activities with lecturers, in study groups and on an individual level;
    • participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
    • want to learn in groups along with your fellow students with a diverse background;
    • work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
    • want to be challenged in your international and linguistic skills.
  • Internship

    The purpose of the internship is to give the student the opportunity of testing in practice his/her learning skills from the first semesters by working in a company in a relevant profession on a job-like basis.

    The companies are expected to contribute with best practice experience. During the internship, the student has a supervisor from the programme as well as a contact person in the company.

    The student and the guidance teacher together set goals for the student’s learning during the internship period, which will subsequently be normative for organizing the student’s job function.

    The internship period is concluded with an evaluation meeting in which guidance teacher evaluates the student’s learning from the internship against the initial goals.

    You may compare the internship to a full time job with the same demands to working hours, effort, commitment, and flexibility, which the student is likely to meet in his/her first job.

  • Facts


    AP degree in Marketing Management


    Cphbusiness Søerne
    Nansensgade 19
    1366 København K

    Cphbusiness Lyngby
    Nørgaardsvej 30
    2800 Kgs. Lyngby


    Two years.

    This is a full time study programme.

    ECTS points


    Examples on topics

    • Marketing
    • Economics
    • Organisation and supply chain
    • Market communication
    • Business law


    • 1st-3rd semester: Classroom teaching, projects, individual guidance, guest lecturers
    • 4th semester: Internship and final exam project
  • Examinations and tests

    Examinations (number and form) depend on the individual programme. You can find detailed information about a specific semester examination in the exam catalogue of the specific educational programme.

    Compulsory assignments

    Throughout the semester you are continuously assessed by your lecturers. You must pass the required number of compulsory assignments in order to continue your studies.

    Semester exams

    At the end of each semester you are required to sit examinations. Most exams are interdisciplinary which means that they cover several subjects or themes. You must pass your semester exam(s) in order to enroll for next semester´s exams.

    An examination can have many forms: it can be based on a project, a case, a report or a portfolio which can be made on an individual basis or by a group of students. Often you will have to make a presentation for a group of students and/or an internal lecturer and sometimes for an external evaluator.

    Oral exams may also be based on an individual dialogue between you and a lecturer.

    Your exam may also have the form of a written exam. It can be a short multiple choice exam or a written exam lasting up to six hours.

    Internal/external examiners

    Some examinations are external some are internal. External tests are defined as tests which are assessed by internal and external examiners appointed by the Ministry of Science, Technology and Innovation. The external examiners are responsible for assuring the same standard for all examinations and thus their quality.

    Grading scale

    The grading system used in all state-regulated educations as from August/September 2007 is the 7-point grading scale. The grading scale is compatible with the ECTS grading scale. 02 is the minimum grade for passing an exam.

    Apart from the 7-point grading scale, pass/fail assessments may also be used.

    For more information about the grading system look here.

    Cheating in examinations

    Cheating in examinations is an offence which Cphbusiness looks upon with the utmost severity. At the beginning of your classes you will be thoroughly introduced to our definition of “cheating in examinations” and to the severe consequences of such a behavior.

    Examination regulations

  • Student counselling

    Cphbusiness Søerne

    Nansensgade 19, 1366 København K
    Opening hours: Monday - Thursday 9.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 12.00


    Guidance counsellors

      Dorrit Høybye Jensen, telephone: (+45) 36 15 45 13

     Jane Carlsen, telephone: (+45) 36 15 45 13

    Cphbusiness Lyngby

    Nørgaardsvej 30, Denmark - 2800 Kgs. Lyngby
    Opening hours: Monday - Thursday 9.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 12.00


    Guidance councellors

      Søren Meyer, telephone: (+45) 36 15 45 14

    Marie Louise Armgaard, telephone: (+45) 36 15 45 14

  • Curriculum



    * Please note that the description of the examination in the final examination project listed in the curriculum is a guideline. Examination formats are described in the catalogue of examinations and other tests for the study programme.

    ** The examination rules described in this curriculum no longer apply.

    Examination regulations

  • Tuition fees and scholarships

    The following students do not pay a tuition fee:

    • Danish students.
    • Students from Nordic countries, EU-countries and Iceland, Switzerland and Lichtenstein.
    • All international students regardless of citizenship who hold a permanent residence permit for Denmark or a residence permit in anticipation of permanent stay in Denmark.

    All other students must pay the following fees:

    AP degree

    Marketing Management

    • 1st, 2nd and 3rd semester: DKK 32,500 (4,350 EUR) per semester
    • 4th semester: DKK 25,000 (3,350 EUR)

    Service, Hospitality and Tourism Management

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR)
    • 4th semester: DKK 32,500 (4,350 EUR)

    Computer Science

    • 1st, 2nd, 3rd and 4th semester: DKK 40,000 (5,400 EUR) per semester
    • 5th semester: DKK 30,000 (4,000 EUR)

    Multimedia Design and Communication

    • 1st, 2nd and 3rd semester: DKK 40,000 (5,400 EUR) per semester
    • 4th semester: DKK 30,000 (4,000 EUR) 

    Top-up Bachelor's degrees

    Innovation and Entrepreneurship

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR) 

    International Hospitality Management

    • 1st semester: DKK 32,500 (4,350 EUR)
    • 2nd semester: DKK 25,000 (3,350 EUR)
    • 3rd semester: DKK 32,500 (4,350 EUR)

    International Sales and Marketing Management

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR) 

    Sport Management

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR) 

    Software Development

    • 1st and 2nd semester: DKK 40,000 (5,400 EUR) per semester
    • 3rd semester: DKK 30,000 (4,000 EUR)

    Web Development

    • 1st and 2nd semester: DKK 40,000 (5,400 EUR) per semester
    • 3rd semester: DKK 30,000 (4,000 EUR)


    The Danish Ministry of Science, Innovation and Higher Education has a scholarship programme for non-EU citizens. There are only few scholarships available for highly qualified students. The scholarship may be awarded in the form of a (partial) reduction of the tuition fee and/or a monthly grant. Only applicants nominated by Cphbusiness will be taken into consideration for a scholarship. An application form will be forwarded by Cphbusiness to potential candidates after completion of the first semester.

    To find more information about these scholarships please visit Tuition Fees & Scholarships | Study in Denmark.

Meet one of our students and hear about the programme