Service, Hospitality and Tourism Management

Do you want to work with marketing, trend development and customer services? Do you want the opportunity to be part of a vibrant and international working environment? Then our Service, Hospitality and Tourism Management AP Degree is possibly right for you.

How to Apply Apply

How to apply

The Service, Hospitality and Tourism Mangement programme starts both in summer and winter. Read more on how to apply here:


If you have not been admitted into a degree programme, you can find vacant places and read more here:

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Meet one of our students and hear about the programme

Facts on the Service, Hospitality and Tourism Management programme

2 years
AP Degree
Enrolment: Summer and Winter
Cphbusiness Nørrebro and Cphbusiness Lyngby
Application deadlines: 15 March at 12 noon (non-EU citizens) and 1 June at 12 noon (EU-citizens)

How can you use the programme?

The AP Degree programme in Service, Hospitality and Tourism Management is directed towards the service and leisure industry. The industry is one of the biggest in Denmark and it is under constant development. With this programme you will be skilled within the field of service design and within the development of the leisure industry which makes you capable of managing several types of service jobs both in Denmark and abroad. The jobs opportunites include, among others, positions in hotels, restaurants, travel agencies, airlines, event agencies, sport companies, tourist organisations, retail, museums and non-profit organisations. See examples of jobs and job titles under Job opportunities.

Go into depth with the AP Degree in Service, Hospitality and Tourism Management

When you have an AP Degree in Service, Hospitality and Tourism Management, you will be trained in development, planning, implementing and delivering services nationally and internationally in companies which engage with people, leisure, events, tourism, hotel, sport and retail.

During your programme, you will get the understanding for what creates a good service company and service culture within a company. You will work with evaluating and adjusting practice-oriented issues which are related to the operations of a service company.

The teaching will focus on having a practice-oriented approach as well as developing competences within the industry.

You will work across different departments and levels – among others Service and Experiences, Cooperation and Relations, Business Understanding and Business Development. Depending on your interests, you will have the opportunity of choosing between several electives which are selected based on trends and demands from the industry. Furthermore, as part of your programme, you will have a mandatory internship lasting 3 months.

Digital learning

The AP Degree programme in Service, Hospitality and Tourism Management has a duration of 2 years. The teaching is based fully or partially on blended learning which combines the internet and digital medias with the traditional teaching methods in the classroom.

Through these teaching methods, we focus on educating you to enter cross-functional work processes in which you might be working when you graduate the programme. Read what our students thinks about blended learning below.

The programme is divided into thematised project modules where every module is based on a practice-oriented issue. The purpose of the modules is to secure that you will achieve knowledge and understanding within the area you are trained in.

  • Admission requirements

    Study start

    Cphbusiness Lyngby: August 

    Cphbusiness Nørrebro: August and February

    How to apply and application deadline

    All applications are made online. Complete your application at www.optagelse.dk.

    Find more information on the deadline for submitting your application here.

    For non-danish applicants

    General admission requirements for the AP programmes

    Denmark and Scandinavia:

    • An upper secondary school diploma.
    • A vocational diploma.

    The United States and countries with similar educational systems:

    • A high school diploma supplemented with at least three advanced placement tests or at least one year of university or college studies in relevant subjects.

    The UK and countries with similar educational systems:

    • GCE Advanced Level-exams (at least three A-levels in relevant subjects) in combination with GCSE-exams or in combination with GCE/AS-level exams

    African countries, Bangladesh, India, Pakistan, the Philippines and countries with similar educational system:

    • An upper secondary school diploma supplemented with at least two years of university studies in relevant subjects.

    For all countries:

    • The International and the European Baccalaureate.

    Specific requirements and assesment

    Applicants must enclose the following documentation with their application to be considered for the AP Degree in Service, Hospitality and Tourism Management:

    • Average grade from qualifying exam
    • Grade(s) in English on level B or similar
    • Grade(s) in business economics on level C*
    • Motivated application letter
    • Relevant work experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other experience, e.g. folk high school, extended stays abroad, voluntary work (min. 3 months)

    *A certified document proving at least 75 hours of business economics or 125 hours of mathematics within the last three years of your upper secondary education must be appended your application.

    English requirements - AP degree programmes

    All candidates must submit results of an English test, with the required minimum score and under the scope of the Common European Framework for Languages (CEFR) B2 Level.

    • TOEFL Internet Based Test (iBT): Minimum score accepted: 83
    • IELTS Academic Test: Minimum score accepted: 6.5
    • Cambridge English Advanced (CAE): Minimum score accepted: Grade C
    • Cambridge English Proficiency (CEP): Minimum score accepted: Grade C1
    • Cambridge First Certificate (FCE): Minimum score accepted: Grade A
    • Danish students: Minimum score accepted: English Level B

    Exemption from submitting an English test

    Applicants holding an English taught qualifying exam (upper secondary school) or bachelor degree from UK, Ireland, USA, Canada, Australia, New Zealand, and South Africa. Please note that applicants with a qualifying examination from all other countries (including African and Asian countries, where the language of instruction is English) must submit a test.

    Applicants holding a Nordic, International Baccalaureate (from the IB diploma programme) and European Baccalaureate (from Schola Europaea) qualifying exam are also excempt.

    For Danish applicants

    Specific requirements for quota 1

    Danish applicants must supply the following documentation in their application to be considered for admission into the AP Programme:

    • Business economics or mathematics at level C
    • English at level B
    • Average grade from qualifying education

    Specific requirements for quota 2

    • Average grade from qualifying exam
    • Grade(s) in English on level B or similar
    • Grade in business economics on level C
    • Motivated application letter
    • Relevant worjk experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other experience, e.g. folk high school, extended stays abroad, voluntary work (min. 3 months)
       
  • Content and structure

    The structure of the programme

    The programme has a duration of 2 years and is based on modules containing several themes. Here, there is a practice-oriented focus and group work is a natural part of the programme. Furthermore, you have the opportunity to choose between several electives which are selected based on trends and demands from the industry. The electives that you can choose will be published at the beginning of the programme.

    Everything you do in this programme should qualify you to work within the service and leisure industry.

    At the 1st and 2nd semester you will work with the themes Service and Experiences, Business Understanding, Relations and Cooperation.

    At the 3rd semester you will take a 3 months internship in a service company. By the end of the internship you will have to do an exam. The internship can later on be the basis for your final examination project. The last part of the 3rd semester you will work with the theme Business Development which continues on the 4th semester. Finally, you will in collaboration with another student write the final examination project.

    The structure

    1st study year: Service and Experiences, Business Understanding, Cooperation and Relations.
    2nd study year: Business Development and internship.

  • Service, Hospitality and Tourism Management in Lyngby

    Study Service, Hospitality and Tourism Management in Lyngby and your career will be full of experiences

    Do you want to be part of a vibrant and international working environment? With an AP Degree in Service Management from Cphbusiness in Lyngby you will get a world of opportunities.

    You will learn about service design and business development in the service, hospitality and leisure industry, and you will get hands on experience from projects and case studies from interesting companies.

    An AP degree with a world of opportunities

    With a Service, Hospitality and Tourism Management degree you will be qualified for jobs in the service, events, leisure and sports industry and you are qualified for a job as coordinator or manager at a hotel, in an agency or within a tourist organisation, just to name a few. If you want to continue your studies and go for a bachelor’s degree, that is possible too.

    A vibrant international study environment

    Service, Hospitality and Tourism Management is a two-year study programme. It is based fully or partially on blended learning, which combines internet and digital media with traditional classroom teaching. You will engage with international students having global mindsets. This calls for interesting discussions when solving business cases and projects. You can choose from a range of classes and will join a company for an internship during your third semester.

    - I can already see how the programme gives me a lot of useful competencies and I look forward to applying for a job as a project coordinator. My internship at 'Musik i Lejet' really made me want to work in festival coordination and organization, so this is the path I am going to pursue after finishing my degree in Service, Hospitality and Tourism Management.

     

    Luna Balslev, student at the AP degree in Service, Hospitality and Tourism Management in Lyngby 

    Does this sound like an exciting future for you? Service, Hospitality and Tourism Management is a full-time programme and can be completed in either Danish or English. Join the programme after the summer holidays and become part of the vibrant, international study environment in Lyngby.

    Apply before Thursday 5 July. Read more about the study, admission requirements for the AP programme in Service, Hospitality and Tourism Management at Cphbusiness in Lyngby here.

  • Further education and job opportunites

    There are several opportunities to pursue further studies, once you have completed your AP Degree. You may, for example, pursue a Top-Up Bachelor Degree with Cphbusiness.

    With an AP Degree in Service, Hospitality and Tourism Management, you can apply for the following Top-Up Bachelor Degrees:

    There may also be other opportunities for further study, in Denmark and abroad. If you would like to know more about your opportunities for further study, please contact the Student Counselling.

    Job opportunities

    When you finish the AP Degree programme in Service, Hospitality and Tourism Management, you will be able to apply for several positions such as:

    • Event- and Conference Coordinator
    • Hotel Receptionist
    • Food and Beverage Manager
    • Programme Coordinator
    • Restaurant Manager
    • Conference Host
    • Coordinator in a call centre
    • Booking Coordinator
    • Housekeeping Manager
    • Self-employed
    • Meeting Coordinator
    • Travel Consultant
    • Customer Consultant
    • Coordinating tasks within the field of HR

    Student profile

    Nikolai completed his AP Degree in Service, Hospitality and Tourism Management at Cph Business’ Nørrebro campus and studied abroad at Harvard University in US. Read Nikolai’s advice on how to plan a stay abroad.

    Please note: some further study opportunities with other educational institutions may have extra application requirements for admission.

  • Blended learning

    At the AP Degree programme in Service, Hospitality and Tourism Management, the teaching is based fully or partially on blended learning which combines the internet and digital medias with the traditional teaching methods in the classroom.

    This is what the students say about blended learning

    Rene Persson, who studies at the AP Degree programme in Service, Hospitality and Tourism Management, tells about his experience with blended learning.

    - Blended Learning is without doubt the most positive surprise I have had during the programme. In my busy everyday life, I can miss a workshop at the academy but I still have the opportunity to watch the classes at another time. Likewise, you are also less vulnerable if you are ill.

    - It is a fantastic tool when preparing for the exam. You have the full curriculum and you can watch all the classes again in those areas where you feel unsure.

    - What I see as the greatest strength in this format is that you can control the pace yourself. Personally, I always work with someone else. We watch the classes in the same pace and if there is anything that we do not understand, we just pause it and talk about it. If you still do not understand it, you can ask the lecturer. You get much more out of the classes because you can maintain your concentration. The pace is the key to the individual understanding of the material and here you have the opportunity to tailor it yourself.

  • Learning environment and study activities

    At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

    Thus, Cphbusiness’ study activities aim to develop your academic and personal skills, in order to let you navigate in an organisation and create value at a work place or start and run your own company.

    Study activities

    We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

    Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

    At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation.

    Education with a world of opportunities

    At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

    In every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you when you graduate.

    What we expect of you as a student

    Active participation in the study activities at Cphbusiness will, to a great extent, help you feel better equipped for your future job. Therefore, we expect that you:

    • participate in study activities with lecturers, in study groups and on an individual level;
    • participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
    • want to learn in groups along with your fellow students with a diverse background;
    • work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
    • want to be challenged in your international and linguistic skills.

    You should expect to place your part-time job in the evenings and weekends.

  • Internship in Denmark

    As part of your programme, you will do a three month internship during your 3rd semester. You are responsible for choosing which company or organization, you wish to do an internship with. All students will be assigned an internship counsellor.

    Internship in Denmark

    There are several opportunities to do an internship in Denmark. Some of our students have done internships with for example AC Hotel Bella Sky, Kilroy Travels, Dong Energy and 2gocopenhagen. You therefore have the opportunity to test theories from class with interesting companies, where you will meet new challenges and gain new insights, regardless if you want to focus on service management, hotel and restaurant management, or tourism management.

    How to find an internship in Denmark

    There are many ways to find an internship in Denmark. We recommend that you first and foremost use your network, such as your teachers, possibly former managers or co-workers, to find an interesting internship.

    We recommend that you use the following tools to find an internship:

    • Your network
    • Social media (especially LinkedIn and Facebook)
    • Your teachers and internship counsellor

    Company profile

    Liv Lind and Jesper Lund, who completed their AP degree in Service, Hospitality and Tourism Management, specializing in service management, in 2015, did an internship in the Fall of 2014 with the start-up company Ateo. Ateo specializes in helping professionals and individuals finding locations for events, such as conferences, meetings, courses, weddings, etc.

    Jesper was responsible for booking appointments, meaning that he received all enquiries from potential customers, either through phone call, email or chat requests. ”Afterwards, I would contact our partners to hear if they could host the event, negotiate a price, and so on. It was a great area of responsibility, and a fun and really educational experience.”

    Liv wrote landing pages, blogs and articles advertising Ateo. ”It was a big and challenging task. It’s one of the cornerstones for the traffic to our site, so it’s really exciting to see the development in our enquieries and increased workload, based on my preliminary work.”

    Read more about Liv and Jesper’s internship with Ateo.dk. 

    Purpose of internship

    The purpose with the internship is to give you the opportunity of applying the theory from class in practice. Your place of internship is expected to contribute with best practice experience that should support your learning goals. During the internship, you are assigned an intern supervisor from Cphbusiness, as well as a contact person in the company. 

    Prior to your internship you will have to set several learning goals for your internship. You can get help in doing so from the Internship Counsellor. The learning goals will determine the foundation for your role at the company in which you are an intern in.

    The internship will end with an exam which, among other things, has the purpose of evaluating the experience you have gained compared to the learning goals you have set.

    The internship should be seen as a full-time job.

  • Internship and study abroad

    As part of your programme, you will do a three month internship during your 3rd semester. You are responsible for choosing which company or organization, you wish to do an internship with. All students will be assigned an internship counsellor.

    Internship abroad

    An internship abroad is an opportunity for both professional and personal development. You will have the opportunity to apply your theory from classes in an international context, while gaining international work experience.

    How to find an internship abroad

    The are several ways to find an internship abroad. We recommend that you first and foremost use your network, such as your teachers, possibly former managers or co-workers, to find an interesting internship.

    We recommend that you use the following tools to find an internship:

    Company profile

    Many of our students do internships abroad every year. Our students have been to, among others, Thailand, Kenya and the Faroe Islands.

    Purpose of internship

    The purpose with the internship is to give you the opportunity of applying the theory from class in practice. Your place of internship is expected to contribute with best practice experience that should support your learning goals. During the internship, you are assigned an intern supervisor from Cphbusiness, as well as a contact person in the company.

    Prior to your internship you will have to set several learning goals for your internship. You can get help in doing so from the Internship Counsellor. The learning goals will determine the foundation for your role at the company in which you are an intern in.

    The internship will end with an exam which, among other things, has the purpose of evaluating the experience you have gained compared to the learning goals you have set.

    The internship should be seen as a full-time job.

    Study abroad

    Cphbusiness has several exchange agreements with other European and international educational institutions, regarding exchange stays and study abroad. 

    Contact the Cphbusiness Study and Career Guidance to learn more about your possibilities for studying abroad.

    Student profile

    Rasmus Hansen did an exchange stay in South Korea. Alexander, Patrick and Tore went on an exchange stay in the US. Karl Emil and Jonas also went to the US. See their videos and learn more about life as an exchange student abroad, the work load and how it differs from here in Denmark, and what else you get out of an exchange stay through Cphbusiness.

  • Facts

    Programme

    AP Degree in Service, Hospitality and Tourism Management

    Campuses

    Cphbusiness Nørrebro
    Blågårdsgade 23B
    2200 København N

    Cphbusiness Lyngby
    Nørgaardsvej 30
    2800 Kgs. Lyngby

    ECTS points

    120

    Duration

    The AP Degree is a two year full-time study programme.

    Degree structure

    • 1.-2. semester: group teaching/project work
    • 3. semester: three month internship and group teaching/project work
    • 4. semester: group teaching/project work as well as final exam project for three months
  • Examinations and tests

    As a student with Cphbusiness you will take part in several kinds of exams, such as oral exams, group exams, written exams and interdisciplinary project exams. There will also be various obligatory learning activitites that must be passed, in order to continue with your programme. The purpose of obligatory learning activities is to document student activity.

    Grading scale

    The grading system used in all state-regulated educations as from August/September 2007 is the 7-point grading scale. The grading scale is compatible with the ECTS grading scale. 02 is the minimum grade for passing an exam.

    Apart from the 7-point grading scale, pass/fail assessments may also be used.

    For more information about the grading system, look here.

    Cheating in examinations

    Cheating in examinations is an offence Cphbusiness looks upon with the utmost severity. At the beginning of your classes, you will be thoroughly introduced to our definition of cheating in examinations and to the severe consequences of such behavior.

    Examination regulations

    Read the examination regulations.

  • Student counselling

    Cphbusiness Lyngby

    Nørgaardsvej 30, DK-2800 Kgs. Lyngby
    Opening hours: Monday - Thursday 10.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 10.00

    E-mail: counsellinglyngby@cphbusiness.dk

    Phone: (+45) 36 15 45 14

    Guidance counsellor

      Elena Jam Pedersen, Telephone: (+45) 36 15 45 14

    Marie Louise Armgaard  Marie Louise Armgaard, Telephone: (+45) 36 15 45 14

    Cphbusiness Nørrebro

    Blågårdsgade 23B, 2300 København N

    Opening hours: Monday - Thursday 9.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 12.00

    E-mail: counsellingnoerrebro@cphbusiness.dk 

    Phone: (+45) 36 15 45 15

    Guidance counsellor

                                                        

      Christine Nolsø Hansen

      Ann Christine Brandt

  • Curriculum

    In the curriculum, you can read more on the rules and regulations in your programme, such as the purpose of the programme, admissions requirements, exams, etc. Choose your curriculum below, according to which year you started you programme. 

    Curriculum

    History

    *Please note that the duration of the examination in the final examination project listed in the curriculum is a guideline. The actual duration is determined in the catalogue of examinations and other tests for the study programme.

    **The examination rules described in this curriculum no longer apply. 

    Examination regulations

  • Tuition fees

    You can find information about who has to pay a tuition fee and how much here: Tuition Fees.

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