Strategy and planning customer service experiences

As a service management student, you will be working with strategy and planning customer service experiences, and you will be working closely with customers. You will be working at different levels and across departments, especially within administration, finance and marketing. Depending on your interests, you will be able to specialize your degree and include an obligatory internship.

Practical study

The Service, Hospitality and Tourism Management programme is a two year study programme, consisting of four semesters. The first two semesters will be based on theory and practice, whereas the 3rd semester will consist of an internship with a company abroad or in Denmark. The internship will give you the opportunity to use the qualifications that you have obtained in class and put them into practice. The 4th and last semester will include the final exam project.

You also have the opportunity to study abroad during your 3rd and/4th semester.

  • Admission requirements

    Study start

    Cphbusiness Lyngby: August 

    Cphbusiness Nørrebro: August and February

    How to apply and application deadline

    All applications are made online. Complete your application at www.optagelse.dk.

    Find more information on the deadline for submitting your application here.

    For non-danish applicants

    General admission requirements for the AP programmes

    Denmark and Scandinavia:

    • An upper secondary school diploma.
    • A vocational diploma.

    The United States and countries with similar educational systems:

    • A high school diploma supplemented with at least three advanced placement tests or at least one year of university or college studies in relevant subjects.

    The UK and countries with similar educational systems:

    • GCE Advanced Level-exams (at least three A-levels in relevant subjects) in combination with GCSE-exams or in combination with GCE/AS-level exams

    African countries, Bangladesh, India, Pakistan, the Philippines and countries with similar educational system:

    • An upper secondary school diploma supplemented with at least two years of university studies in relevant subjects.

    For all countries:

    • The International and the European Baccalaureate.

    Specific requirements and assesment

    Applicants must enclose the following documentation with their application to be considered for the AP Degree in Service, Hospitality and Tourism Management:

    • Average grade from qualifying exam
    • Grade(s) in English on level B or similar
    • Grade(s) in business economics on level C*
    • Motivated application letter
    • Relevant work experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other experience, e.g. folk high school, extended stays abroad, voluntary work (min. 3 months)

    *A certified document proving at least 75 hours of business economics or 125 hours of mathematics within the last three years of your upper secondary education must be appended your application.

    English requirements - AP degree programmes

    • TOEFL paper-based score (Minimum score accepted: 550+)
    • TOEFL computer-based test score (Minimum score accepted: 213+)
    • TOEFL internet-based score (Minimum score accepted: 80)
    • IELTS academic score (Minimum score accepted: 6.0+)
    • Cambridge Advanced (Minimum score accepted: Grade C)
    • Cambridge Proficiency (Minimum score accepted: Grade C)
    • Danish students (Minimum score accepted: Level B)
    • Common European Framework for Languages (Minimum score accepted: Level B2)

    For Danish applicants

    Specific requirements for quota 1

    Danish applicants must supply the following documentation in their application to be considered for admission into the AP Programme:

    • Business economics or mathematics at level C
    • English at level B
    • Average grade from qualifying education

    Specific requirements for quota 2

    • Average grade from qualifying exam
    • Grade(s) in English on level B or similar
    • Grade in business economics on level C
    • Motivated application letter
    • Relevant worjk experience, including military service (max. 12 months)
    • Relevant supplementary education and/or courses
    • Other experience, e.g. folk high school, extended stays abroad, voluntary work (min. 3 months)
  • Content and structure

    The AP Programme consists of mandatory courses and elective courses, where you have the opportunity to specialize in hotel and restaurant management, tourism or service management.

    The foundation for the courses is the service industry, covering the entire spectrum from restaurant, tourism, event, hotel to cleaning, shipping etc. In other words, the service industry covers a wide range of areas.

    Practice-oriented class teaching through case studies and projects is at focus on the 1st and 2nd semester. The projects get more and more practice-oriented during your studies.

    The 3rd semester includes an internship period in a service company, lasting three months. Afterwards, class teaching leading to the 4th semester concludes the final semester with a final examination project.

    During your studies, you have the opportunity to study abroad during your 3rd semester.

    Read more about the other semesters

  • Further education

    There are several opportunities to pursue further studies, once you have completed your AP Degree. You may, for example, pursue a Top-Up Bachelor Degree with Cphbusiness.

    With an AP Degree in Service, Hospitality and Tourism Management, you can apply for the following Top-Up Bachelor Degrees:

    There may also be other opportunities for further study, in Denmark and abroad. If you would like to know more about your opportunities for further study, please contact the Student Counselling.

    Student profile

    Nikolai completed his AP Degree in Service, Hospitality and Tourism Management at Cph Business’ Nørrebro campus and studied abroad at Harvard University in US. Read Nikolai’s advice on how to plan a stay abroad.

    Please note: some further study opportunities with other educational institutions may have extra application requirements for admission.

  • Learning environment and study activities

    At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

    Thus, Cphbusiness’ study activities aim to develop your academic and personal skills, in order to let you navigate in an organisation and create value at a work place or start and run your own company.

    Study activities

    We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

    Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

    At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation.

    Education with a world of opportunities

    At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

    In every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you when you graduate.

    What we expect of you as a student

    Active participation in the study activities at Cphbusiness will, to a great extent, help you feel better equipped for your future job. Therefore, we expect that you:

    • participate in study activities with lecturers, in study groups and on an individual level;
    • participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
    • want to learn in groups along with your fellow students with a diverse background;
    • work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
    • want to be challenged in your international and linguistic skills.
  • Internship in Denmark

    As part of your programme, you will do a three month internship during your 3rd semester. You are responsible for choosing which company or organization, you wish to do an internship with. All students will be assigned an internship counsellor.

    Internship in Denmark

    There are several opportunities to do an internship in Denmark. Some of our students have done internships with for example AC Hotel Bella Sky, Kilroy Travels, Dong Energy and 2gocopenhagen. You therefore have the opportunity to test theories from class with interesting companies, where you will meet new challenges and gain new insights, regardless if you want to focus on service management, hotel and restaurant management, or tourism management.

    How to find an internship in Denmark

    There are many ways to find an internship in Denmark. We recommend that you first and foremost use your network, such as your teachers, possibly former managers or co-workers, to find an interesting internship.

    We recommend that you use the following tools to find an internship:

    • Your network
    • Social media (especially LinkedIn and Facebook)
    • Your teachers and internship counsellor

    Company profile

    Liv Lind and Jesper Lund, who completed their AP degree in Service, Hospitality and Tourism Management, specializing in service management, in 2015, did an internship in the Fall of 2014 with the start-up company Ateo. Ateo specializes in helping professionals and individuals finding locations for events, such as conferences, meetings, courses, weddings, etc.

    Jesper was responsible for booking appointments, meaning that he received all enquiries from potential customers, either through phone call, email or chat requests. ”Afterwards, I would contact our partners to hear if they could host the event, negotiate a price, and so on. It was a great area of responsibility, and a fun and really educational experience.”

    Liv wrote landing pages, blogs and articles advertising Ateo. ”It was a big and challenging task. It’s one of the cornerstones for the traffic to our site, so it’s really exciting to see the development in our enquieries and increased workload, based on my preliminary work.”

    Read more about Liv and Jesper’s internship with Ateo.dk. 

    Purpose of internship

    The purpose of the internship is to give you the opportunity of applying the theory from class in practice. Your place of internship is expected to contribute with best practice experience that should support your learning goals. During the internship, you are assigned an intern supervisor from Cphbusiness, as well as a contact person in the company.

    Together, you and your intern supervisor agree on the learning goals for your internship. The agreed upon learning goal will determine your role and job function.

    The internship period is concluded with an evaluation meeting, in which the guidance teacher compares your learning from the internship with the initial goals. The internship should be seen as a full-time job.

  • Internship and study abroad

    As part of your programme, you will do a three month internship during your 3rd semester. You are responsible for choosing which company or organization, you wish to do an internship with. All students will be assigned an internship counsellor.

    Internship abroad

    An internship abroad is an opportunity for both professional and personal development. You will have the opportunity to apply your theory from classes in an international context, while gaining international work experience.

    How to find an internship abroad

    The are several ways to find an internship abroad. We recommend that you first and foremost use your network, such as your teachers, possibly former managers or co-workers, to find an interesting internship.

    We recommend that you use the following tools to find an internship:

    Company profile

    Many of our students do internships abroad every year. Our students have been to, among others, Thailand, Kenya and the Faroe Islands.

    Purpose of internship

    The purpose of the internship is to give you the opportunity of applying the theory from class in practice. Your place of internship is expected to contribute with best practice experience that should support your learning goals. During the internship, you are assigned an intern supervisor from Cphbusiness, as well as a contact person in the company.

    Together, you and your intern supervisor agree on the learning goals for your internship. The agreed upon learning goal will determine your role and job function.

    The internship period is concluded with an evaluation meeting, in which the guidance teacher compares your learning from the internship with the initial goals. The internship should be seen as a full-time job.

    Study abroad

    Cphbusiness has several exchange agreements with other European and international educational institutions, regarding exchange stays and study abroad. 

    Contact the Cphbusiness Study and Career Guidance to learn more about your possibilities for studying abroad.

    Student profile

    Rasmus Hansen did an exchange stay in South Korea. Alexander, Patrick and Tore went on an exchange stay in the US. Karl Emil and Jonas also went to the US. See their videos and learn more about life as an exchange student abroad, the work load and how it differs from here in Denmark, and what else you get out of an exchange stay through Cphbusiness.

  • Facts

    Programme

    AP degree in Service, Hospitality and Tourism Management

    Campuses

    Cphbusiness Nørrebro
    Blågårdsgade 23B
    2200 København N

    Cphbusiness Lyngby
    Nørgaardsvej 30
    2800 Kgs. Lyngby

    ECTS points

    120

    Duration

    The AP Degree is a two year full-time study programme.

    Lessons per week

    Approx. 20 lessons per week.

    Examples of classes

    • Service management
    • Economics
    • Marketing and trends
    • Culture
    • Organization and management
    • Method
    • Elective

    You must choose one of the following elective specilizations

    • Tourism management specialization
    • Hotel, event and restaurant management specialization
    • Service management specialization

    Degree structure

    • 1.-2. semester: group teaching/project work
    • 3. semester: three month internship and group teaching/project work
    • 4. semester: group teaching/project work as well as final exam project for three months
  • Examinations and tests

    As a student with Cphbusiness you will take part in several kinds of exams, such as oral exams, group exams, written exams and interdisciplinary project exams. There will also be various obligatory learning activitites that must be passed, in order to continue with your programme. The purpose of obligatory learning activities is to document student activity.

    Grading scale

    The grading system used in all state-regulated educations as from August/September 2007 is the 7-point grading scale. The grading scale is compatible with the ECTS grading scale. 02 is the minimum grade for passing an exam.

    Apart from the 7-point grading scale, pass/fail assessments may also be used.

    For more information about the grading system, look here.

    Cheating in examinations

    Cheating in examinations is an offence Cphbusiness looks upon with the utmost severity. At the beginning of your classes, you will be thoroughly introduced to our definition of cheating in examinations and to the severe consequences of such behavior.

    Examination regulations

    Read the examination regulations.

  • Student counselling

    Cphbusiness Lyngby

    Nørgaardsvej 30, DK-2800 Kgs. Lyngby
    Opening hours: Monday - Thursday 9.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 12.00

    E-mail: counsellinglyngby@cphbusiness.dk

    Phone: (+45) 36 15 45 14

    Guidance counsellor

      Søren Meyer, telephone: (+45) 36 15 45 14

    Marie Louise Armgaard

    Cphbusiness Nørrebro

    Blågårdsgade 23B, 2300 København N

    Opening hours: Monday - Thursday 9.00-14.00.
    Telephone hours: Monday - Thursday 9.00 - 12.00

    E-mail: counsellingnoerrebro@cphbusiness.dk 

    Phone: (+45) 36 15 45 15

    Guidance counsellor

                                                        

      Christine Nolsø Hansen

    Ann Christine Brandt

  • Curriculum

    In the curriculum, you can read more on the rules and regulations in your programme, such as the purpose of the programme, admissions requirements, exams, etc. Choose your curriculum below, according to which year you started you programme. 

    Curriculum

    History

    *Please note that the duration of the examination in the final examination project listed in the curriculum is a guideline. The actual duration is determined in the catalogue of examinations and other tests for the study programme.

    **The examination rules described in this curriculum no longer apply. 

    Examination regulations

  • Tuition fees and scholarships

    The following students do not pay a tuition fee:

    • Danish students.
    • Students from Nordic countries, EU-countries and Iceland, Switzerland and Lichtenstein.
    • All international students regardless of citizenship who hold a permanent residence permit for Denmark or a residence permit in anticipation of permanent stay in Denmark.

    All other students must pay the following fees:

    AP degree

    Marketing Management

    • 1st, 2nd and 3rd semester: DKK 32,500 (4,350 EUR) per semester
    • 4th semester: DKK 25,000 (3,350 EUR)

    Service, Hospitality and Tourism Management

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR)
    • 4th semester: DKK 32,500 (4,350 EUR)

    Computer Science

    1. 1st, 2nd, 3rd and 4th semester: DKK 40,000 (5,400 EUR) per semester
    2. 5th semester: DKK 30,000 (4,000 EUR)

    Multimedia Design and Communication

    • 1st, 2nd and 3rd semester: DKK 40,000 (5,400 EUR) per semester
    • 4th semester: DKK 30,000 (4,000 EUR)

    Top-up Bachelor's degrees

    Innovation and Entrepreneurship

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR)

    International Hospitality Management

    • 1st semester: DKK 32,500 (4,350 EUR)
    • 2nd semester: DKK 25,000 (3,350 EUR)
    • 3rd semester: DKK 32,500 (4,350 EUR)

    International Sales and Marketing Management

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR)

    Sport Management

    • 1st and 2nd semester: DKK 32,500 (4,350 EUR) per semester
    • 3rd semester: DKK 25,000 (3,350 EUR)

    Software Development

    • 1st and 2nd semester: DKK 40,000 (5,400 EUR) per semester
    • 3rd semester: DKK 30,000 (4,000 EUR)

    Web Development

    • 1st and 2nd semester: DKK 40,000 (5,400 EUR) per semester
    • 3rd semester: DKK 30,000 (4,000 EUR)

    Scholarships

    The Danish Ministry of Science, Innovation and Higher Education has a scholarship programme for non-EU citizens. There are only few scholarships available for highly qualified students. The scholarship may be awarded in the form of a (partial) reduction of the tuition fee and/or a monthly grant. Only applicants nominated by Cphbusiness will be taken into consideration for a scholarship. An application form will be forwarded by Cphbusiness to potential candidates after completion of the first semester.

    To find more information about these scholarships please visit Tuition Fees & Scholarships | Study in Denmark.

     

Meet one of our students and hear about the programme