International Sales and Marketing

Study start

• August/September: Cphbusiness Søerne and Cphbusiness Lyngby
• January/February: Cphbusiness Søerne

Admission requirements

Graduates from the AP degree in Marketing Management satisfy the admission requirements for the BA in International Sales and Marketing Management. Graduates from other AP degrees in the field of business studies can also apply. The requirements for applicants with other AP degrees than AP degree in Marketing Management are thus higher. Graduates from similar programmes with a similar number of ECTS in business economics, organization and management, culture, and strategy may also apply.

English requirements

All applicants must submit documentation to prove their competences in English.

One of the following English tests is required:

• TOEFL internet-based test; minimum score required 83.
• IELTS academic test; minimum score required 6,5.
• Cambridge English Advanced; minimum score required grade C.
• Cambridge English Proficiency; minimum score required grade C1.
• Cambridge First Certificate; minimum score required grade A
• Danish level B in English; minimum score required 02.

Test results should be recent.

Exemption from English requirements

Applicants holding an AP degree from the Danish education institution are exempt from submitting documentation to prove their competences in English.

Application

Information about how to submit an application and application deadlines are available here.

Assessment

When assessing applications, the following factors are considered:

• Average grade from the qualifying exam - this is an important element
• Motivated application letter
• Relevant work experience, including military service (max. 12 months)
• Relevant supplementary education and/or courses
• Other activities, e.g. folk high school, extended stays abroad, voluntary work (min. three months)

As concerns work experience and other activities, we only consider employment and activities that the applicant has participated in after having been admitted to the qualifying AP degree.

If there are more applicants than places available, the best qualified applicants will be selected for admission.

The Bachelor in International Sales and Marketing Management programme is a 1½ year study programme (top-up) consisting of three semesters. The first two semesters will be based on theory and practice whereas the third semester will consist of an internship in a company abroad or in Denmark.

Each semester offers project-based on the overall theme and linking all subject areas. As a natural progression, most exams are inter-disciplinary.

The third semester is a specialisation module consisting of an internship in a company in Denmark or abroad. It is important that you take an active part in finding the internship that matches the professional profile you want to acquire.

The final bachelor project concludes the programme. The students choose the topic of their bachelor report in consultation with the Academy and the company. This gives you the opportunity to apply principles in practice. The Academy must approve the project outline.

The internship will give you the opportunity to use the qualifications that you have obtained in class and put them into practice. The last semester will also include the final bachelor project.

Read more about the other semesters

• 1st semester
• 2nd semester
• 3rd semester

Top-up Bachelor and Master programmes abroad

Many universities and colleges abroad offer Top-up programmes for a Bachelor's degree as well as Master's degrees for international students.

To get a Bachelor's degree abroad you will normally have to study for 12-18 months after graduating from a two-year AP degree programme at Cphbusiness. Universities abroad will have individual admission requirements involving grades, electives, etc.

In order to get a Master's degree abroad you will normally have to study for one-two years after your bachelor or professional bachelor's degree. Universities have individual admission requirements involving subjects, grades, electives, etc.

Finances

Tuition fee

In most cases there will be a tuition fee in connection with a top-up for a Bachelor's or a Master's degree programme abroad. The amounts will vary a great deal depending on location, facilities, length of the study programme etc. Universities normally have extensive information on their websites regarding the payment of tuition fee (in connection with enrolment details).

Study grant (SU)

If you are entitled to a study grant (the Danish SU), you must apply to SU-styrelsen (The Danish Agency for Higher Education and Educational Support) if you want to receive a grant while studying abroad.

Udlandsstipendium

If you are entitled to a study grant (the Danish SU) you will be able to apply for the grant “Udlandsstipendium” to cover (part of) the tuition fee for a Master's degree abroad.
This grant is NOT available for students following a Top-up Bachelor's degree programme.

For detailed information you should visit the SU website.

Grants

Many grants and funds are available if you spend sufficient time and energy on localizing the right ones and apply for them in due time. It is advisable to prepare a well-structured budget, always adhere to deadlines and submit all requested material with the application.

Job opportunities

As a graduate you will among others be able to apply for the following types of jobs:

• Marketing Manager
• Marketing Co-ordinator
• Export Manager
• Sales Support Executive
• Sales Manager
• Key Account Manager

Further information

Contact the International Office of your department for details on partner universities abroad that may offer attractive Top-up Bachelor's or Master's degree programmes abroad.

Useful links

• Ud i verden
• EDU Danmark
• Study abroad
• Kilroy Education
• SU
• UCAS (application for programmes in the UK)

At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

Thus, Cphbusiness’ study activities aim to develop your academic and personal skills, in order to let you navigate in an organisation and create value at a work place or start and run your own company.

Study activities

We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation.

Education with a world of opportunities

At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

In every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you when you graduate.

What we expect of you as a student

Active participation in the study activities at Cphbusiness will, to a great extent, help you feel better equipped for your future job. Therefore, we expect that you:

• participate in study activities with lecturers, in study groups and on an individual level;
• participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
• want to learn in groups along with your fellow students with a diverse background;
• work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
• want to be challenged in your international and linguistic skills.

You should expect to place your part-time job in the evenings and weekends.

The purpose of the internship is to give the student an opportunity to apply his/her skills from the first semesters by working in a company in a relevant sector on a job-like basis.

The companies are expected to contribute with best practice experience. During the internship, the student has a guidance teacher from his/her programme as well as a contact person in the company.

The internship and bachelor project placed in the 3rd semester has a duration of five months. During the initial three months (the internship period) the student works full time and during the remaining two months the main focus is on the completion of the bachelor project and the student agrees with the company to either stay physically in the company or connected to the company.

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Programme

Bachelor in International Sales and Marketing Management

Campuses

Cphbusiness Søerne
Nansensgade 19
1366 København K

Duration

1 1/2 years. This is a full time study programme with approximately 13-15 lessons per week.

ECTS points

90

Subjects

• Marketing
• Organisation & Management
• Supply Chain Management
• Economics
• Scientific theory
• Business Law

Elective subjects

The elective subjects varies from year to year. Below are the latest elective packages:

• Eu law and Big Data (only in Danish)
• Purchasing, Negotiation and Big Data
• Project Management and Project Sales

Structure

• 1st-2nd semester: Classroom teaching, case work, guidance, guest lecturing
• 3rd semester: Internship and final bachelor project

1st semester

At the first semester you must attend one exams: 

• 5 hour written exam in the subjects of the first semester. The exam is external and will be graded.

2nd semester

There are four exams in the second semester:

• two hour written exam in the theme 'Industry and Competitors'. The exam is internal and will be graded.
• 30 minutes oral exam in the theme 'Sales Management and the Sales Development of the Company' . The exam is internal and will be graded.
• Two exams in your elective package. The exams are internal and will be graded.

3rd semester

At the third and final semester you must attend two exams:

• Internship. The exam is internal and will be graded.
• Bachelor project. The exam is external and will be graded.

Examination regulations

Read the examination regulations.

Cphbusiness Søerne

Nansensgade 19, 1366 København K
Opening hours: Monday - Thursday 10.00-14.00.
Telephone hours: Monday - Thursday 9.00 - 10.00

E-mail: counsellingsoerne@cphbusiness.dk

Guidance counsellors

  Dorrit Høybye Jensen, telephone: (+45) 36 15 45 13

  Janus Kloppenborg, telephone: (+45) 36 15 45 13

Curriculum

• Curriculum for Bachelor in International Sales and Marketing (applies to students who enrolled after 19 August 2018)

Examination regulations

• Read the examination regulations

Previous curriculums

• Curriculum for Bachelor in International Sales and Marketing (2017-18) *
• Curriculum for Bachelor in International Sales and Marketing (2014-17) *
  • Addendum to the curriculum for Bachelor in International Sales and Marketing.
• Curriculum for Bachelor in International Sales and Marketing (2014-15) *
• Curriculum for Bachelor in International Sales and Marketing (2013-15) *
• Curriculum for Bachelor in International Sales and Marketing (2012-14) *
• Curriculum for Bachelor in International Sales and Marketing (2011-13) *

* The examination rules described in this curriculum no longer apply.

You can find information about who has to pay a tuition fee and how much here: Tuition Fees.