Niels Peter Nielsen

Area of business at Cphbusiness

Service- and Experience Economy

Educational background and work experience

● Cphbusiness specialist on Servitization (business strategy):

- Service-ad on / Product-as-a-Service in production-SME's.

- ID of latent service needs as a customer acquisition model.

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● Business Process Re-engineering (EVU):

- LEAN management (VSA, SMED, Kaizen, Poka-Yoke, Gemba)

- Optimization in praxis (ISO, Lead Systems, Six Sigma)

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● Commerce and Retail economy:

- B2B Sales, Business models, Strategy, VPC, Economics.

- E-commerce, Digital Marketing, Supply Chain, Value Chain. 

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● Experience & Service economy:

- Business and Product development, Willingness-To-Pay

- Customer acquisition and retention, Connected Networks 

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● SMV Business start-up:

- Go-to marked and Minimal Viable Product strategies

- Business model execution - 360-degrees for lean start-ups

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● Business economics:

- Returns, cash flows, NPV, future valuations - TAM/SAM

- Investment profitability -long term/short term

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● Digital marketing:

- FB, Google Ads, GA4, GV360, Insta, SEO.

- Ads targeting, delivery, landing and ROI vs. CPM etc.

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● General management:

- Public management professional.

- Databased decision-making.

- Organizational implementation.

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● Regional development, Bornholm island:

- Tourism, Service- and Entrepreneurship development

 - Online and Blended education as regional driver

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